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Google Ads that grow profit, not just traffic.

Ascend rebuilds, manages and scales high-spend Google Ads accounts for ecommerce brands. Every campaign is structured around your real margin — and reviewed every week, not every quarter.

Trusted by 27+ ecommerce brands
across the Benelux and DACH

4.8 from 19 reviews
Currently onboarding for Q4 — 2 accounts left
Account performance · 90 days Live
ROAS0.0x
CPA0%
Revenue0.0x
What we do

Four disciplines. One growth engine.

No bundled "full-funnel" packages. We work on the parts of Google Ads that actually move revenue — and we tell you which ones don't.

01 — Acquisition

Search & Shopping

Tightly structured campaigns built around product margin and buyer intent, instead of broad-match guesswork that quietly drains budget.

  • Intent mapping
  • Margin-based bidding
  • Negative hygiene
02 — Automation

Performance Max

We give PMax the signals it genuinely needs — first-party data and real conversion values — so it finds buyers rather than burning through your budget.

  • Signal feeding
  • Asset groups
  • Brand exclusions
03 — Creative

Feed & Creative

Product feeds and ad creative reviewed every week. What converted in January rarely converts in June, and your account should reflect that.

  • Feed QA
  • Title optimisation
  • Weekly iteration
04 — Measurement

Tracking & Reporting

One dashboard, honest numbers, and a scaling plan tied to contribution margin — so budget follows what is genuinely earning.

  • Tracking audits
  • Profit reporting
  • ROAS pacing
Selected results

Accounts we rebuilt, and what happened next.

Lieke
Skincare
ROAS4.2
Annual revenue
€82k€310k
Ad spend€74k
Timeframe14 months
Mathis
Home & living
ROAS3.1
Annual revenue
€140k€385k
Ad spend€124k
Timeframe18 months
Sanne
Supplements
ROAS5.4
Annual revenue
€61k€240k
Ad spend€44k
Timeframe11 months
Tobias
Footwear
ROAS2.9
Annual revenue
€120k€295k
Ad spend€102k
Timeframe21 months
Noor
Jewellery
ROAS4.7
Annual revenue
€74k€265k
Ad spend€56k
Timeframe13 months
Ravi
Outdoor gear
ROAS3.6
Annual revenue
€108k€340k
Ad spend€94k
Timeframe16 months
First names used at client request · Full figures shared on the call
How we work

Three stages. No waiting around.

Most accounts are audited, rebuilt and relaunched within the first two weeks of kickoff.

01
Week 1 — Diagnosis

Audit

We take the account apart: wasted spend, broken conversion tracking, and structure that's fighting the algorithm instead of working with it. You get the findings in writing, whether or not you hire us.

02
Week 2 — Foundation

Rebuild

Campaigns are rebuilt around your true margin and customer value, with measurement we would trust with our own money. Nothing goes live until the numbers can be verified.

03
Ongoing — Compounding

Scale

Budget moves toward what earns and away from what doesn't — reviewed weekly, reported monthly, with a clear view of where the next increment of spend should go.

Results

Numbers we're happy to be measured on.

Aggregated across ecommerce accounts rebuilt and managed over the past two years.

€0M+Client revenue generated
€0M+Ad spend managed to date
0.0xAverage ROAS after the first 90 days
0+Ecommerce brands scaled
Figures updated quarterly · Last review Q3 2026
Client
Ascend rebuilt our account in three weeks and cut our cost per acquisition by 38 percent. For the first time, we actually trust the number on the dashboard.
Marketing LeadDTC apparel brand · €120k annual ad spend
Reviews

What it's like to work with us.

Collected from clients we've managed for six months or longer. 4.8 average across 19 reviews.

May 2026

The audit alone was worth the first month. They found two conversion actions double-counting each other, which meant we'd been scaling on numbers that were never real. Painful to hear, but they fixed it in a week.

Lieke B.
Founder · Skincare
April 2026

They only take their percentage once we're past 2 ROAS and genuinely in profit, and they check the profit properly rather than pointing at the revenue line. First agency we've used whose invoice went up only when our margin did.

Joris V.
Ecommerce Manager · Home & living
March 2026

Nine months in and our blended ROAS has held above 5 while spend more than doubled. The weekly note every Friday is short and honest — no forty-slide deck nobody reads.

Priya R.
Co-founder · Supplements
February 2026

Our feed was a mess — 40% of products disapproved and nobody had noticed. They rebuilt it in the first fortnight and Shopping went from an afterthought to our best channel.

Casper W.
Head of Growth · Footwear
January 2026

Results are genuinely strong. Only reason it isn't five stars is that onboarding took longer than promised — though to be fair, most of that was waiting on our own developer for the tracking work.

Marit H.
Owner · Jewellery
December 2025

They turned down our first enquiry because we weren't spending enough yet, and told us what to fix ourselves. We came back a year later. That kind of honesty is rare in this industry.

Daniel O.
Founder · Outdoor gear
The team

Two people. No account handed to a junior.

You work directly with the people building the campaigns — the same names on the call are the ones in your account.

Dion N.

Strategy & Optimisation

Six years in ecommerce, focused on product research, trend research and the optimisation processes behind them. Also runs feed optimisation, CRO audits and measurement. Cares about one number — contribution margin — and will argue with you about it.

Joeri N.

Media Buying

Four years buying media for ecommerce sites, and the only person in your Google Ads account. Rebuilds structure before touching a single bid, then writes the weekly report himself — what changed, what it earned, and exactly what he is doing next.

Questions

The things everyone asks.

Still unclear on something? Ask it on the call — we'd rather answer it before you sign than after.

What size of account do you work with?
We're the strongest fit for ecommerce brands spending €15,000+ per month on Google Ads. Below that, the structural work we do usually isn't yet the bottleneck — and we'll say so.
Do you work on a retainer or a percentage of spend?
We take 10% of ad spend — but only once the account is above 2 ROAS and you are genuinely profitable. Below that, we take no percentage at all. It ties what we earn to what you actually keep, which is why we work from your margin rather than the revenue figure on the dashboard. Revenue that leaves you no profit is not something we are willing to bill against.
How long before we see a difference?
Tracking and structural fixes usually show up within two to four weeks. Meaningful, stable ROAS improvement typically lands between weeks six and twelve, depending on your data volume and product margin.
Do we keep ownership of the account?
Always. We work inside your Google Ads, Analytics and Merchant Center accounts. Everything we build stays yours, including the tracking setup and reporting, if we ever part ways.
What do you need from us to start?
Read access to your ad and analytics accounts, your product margin data, and one person on your side who can approve creative and budget decisions. That's genuinely it.
Merchant Center

Skip the approval queue.

Getting a Merchant Center account approved can stall a launch for weeks. These two options exist so it doesn't.

One-off
€999one-time

Pre-approved Merchant Center

An approved Merchant Center account, handed over ready to run. You can launch Shopping and Performance Max the same week instead of waiting on a review.

  • Approved and verified before handover
  • Ready for Shopping and Performance Max
  • Feed connected and checked by us
  • Handover call included
Ask about availability
Ongoing
€99per month

Merchant Center upkeep

We watch the account and deal with it when something breaks. If it goes down, you get a replacement approved account — no extra charge, no relaunch from scratch.

  • Replacement account if yours goes down
  • Monitoring for suspensions and warnings
  • Disapproval and policy issues handled
  • Cancel any month
Ask about upkeep
Both are available on their own — you do not need to be a management client.
Get started

Let's find out what your account is actually capable of.

Book a 30-minute call. We'll look at your account together and tell you honestly whether we can move the needle — no pitch deck.

Reply within one business day · No obligation
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